The One and Only Shortcut That Makes Up For Being a Lousy ...

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Do you realize that the headline of this blog post is a contradiction?

It is.

It?s a contradiction because if you actually obey the ?short cut? that you?re about to receive you WON?T be a lousy writer (of any kind).

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Here Is The Shortcut

Ditch the jargon, and just be clear.

You don?t need to be persuasive if you can communicate clearly.

Here?s an example of an unclear, full of jargon, makes-no-sense tagline:

?Revenue-focused marketing automation & sales effectiveness solutions unleash collaboration throughout the revenue cycle?

Ugggh!

You didn?t understand what that meant just like I didn?t understand what it meant.

The point being: avoid fancy, woo-woo language; avoid complicated business-like language; avoid over the top hype-filled, cliche-ridden language.

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Just Be Clear

And that?s not limited to a tag line. It goes for every form of communication you have in your marketing: emails, blog posts, videos, podcasts, ebooks, sales letters, etc, etc.

The best way to re-phrase all of the marketing speak is to imagine you?re explaining your product to a close friend. If there?s a sentence worded in a way that you wouldn?t use in a conversation with a friend, re-word it.

About Eric Walker

Eric is an 80/20 Marketing staff member and marketing collaborator. He spends his days writing content and copy for a marketing purpose. By night, Eric's passion is the practice of writing down the bits of life; declaring them precious, and surrounding them with thoughts and responses to make them significant. *If you like his content here, click the link below to his website, and jump on his marketing email list.

Source: http://www.therenegadeblog.com/shortcut

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